Staying Agile in a Crisis

Our business is simple, everyday luxury. But it’s also built on our readiness to adapt.

by | Nov 26, 2020 | Entrepreneurship

Elite Amenity Management was founded in December of 2006. Yes, we’ve been at this 14 years (we can’t believe it either), and during that time we’ve launched some amazing services and added so many incredible people to our team. It’s sometimes easy to forget that right as we were getting our business off the ground, we faced the Global Financial Crisis of 2008.

It may seem counter-intuitive, but lots of successful companies launched during a recession. There are as many explanations for this as there are founders and CEOs, but one factor is that good times come and go, but once you’ve held your business together during a crisis, you learn to look for opportunities in adversity. And you learn to adapt rapidly when things change.

That’s a good thing, since change is the only constant. Elite started small and built up from next to nothing, thinking through each service we added. That means we’re used to evaluating everything, and we make changes fast when we need to.

When COVID hit, our amenity spaces, pools, and fitness centers shut down. We pivoted to offering fitness classes online. When some shared spaces started to reopen, we made COVID compliance easy by adding electrostatic spraying to our cleaning services, and offering restricted-capacity reservations and COVID questionnaires through our app.

It’s hard to believe it, but it’s been over a year since the very first case of coronavirus was detected in China. Here in the US, we are still assessing the impact week by week. Earlier this Fall, things were opening up again. But a few weeks later, that trend has reversed, and we may soon be facing another lockdown.

The impact of the COVID-19 situation is still unfolding, and at Elite, we are still adapting. We are finding new ways for residents to add luxury to their busy everyday lives with virtual events, streaming fitness options, and dedicated workspaces for residents pivoting to work-from-home. We’re adding meal delivery services, maximizing outdoor spaces, and reimagining the great indoors. We never stop changing, because our agility is at the foundation of who we are.

— Co-Founders Andrew Meditz and Michael Zuchelli